WHITE MOON #FRAME_COLLECTION HERITAGE LIGHTS – URBAN HEIGHTS #FRAME_2024_LUNAR_NEW_YEAR_”HERITAGE” COLLECTION #TRADITION_CULTURE_FUTURE The Urban brand presents its collection celebrating the Lunar New Year, showcasing past, present, and future cultural heritage. COLLECTION CONCEPT For 2024, it is already clear that simple minimalistic styles will dominate. Accordingly, classic designs such as blazers and shirts are making a strong statement in fashion trends. For this collection, we drew inspiration from the simple European-style clothing worn by Mongolian youth in the 1920s-1930s, incorporating these elements into our collection. We have adorned timeless pieces like blazers and Mongolian shirts with interesting materials and traditional Mongolian patterns and embroidery, infusing them with elegant and refined styles. You will experience simple, stylish traditional designs in this collection. It is distinctive for its suitability not only for festive occasions but also for everyday wear. We are also offering a perfectly matched BLACK and WHITE set. This set combines rich traditional Mongolian patterns with innovative design solutions, presenting them to our customers. The intertwining of time and the auspicious symbols of the coming year are adorned with Mongolian patterns. Through this collection, we honor our past heritage while guiding towards a bright future. Mongolian heritage and tradition remain timeless despite the flow of time.
